I Love Ugly is an Auckland based premium menswear brand, founded in 2008 as an illustration and design collective, a mission that is still at the core of the brand today. "I Love Ugly" refers to the subjective nature of beauty; what’s ugly to some is beautiful to others.
Since early 2011, I Love Ugly has grown into a lifestyle brand with global reach, synchronized visions and methods. At I Love Ugly everything is created with a purpose and attention to detail. The details are not the details, they are the design.
Each product represents a part of a lifestyle based around a movement and a culture for people that aspire to live, endeavours with integrity, intellect and create far beyond the conventional with creative experimentation
All the while continually evolving – the only thing constant is change itself. Aspire to Inspire before you Expire.